At Leafs Hub we decided that some of us who were available will be giving our thoughts about the new logo as we see it revealed. Refresh regularly as more blurbs are emailed in……
The Maple Leafs have unveiled their new logo. #TMLtalk
— Toronto Maple Leafs (@MapleLeafs) February 3, 2016
On the surface, it would seem the unveiling of a new logo in Toronto primarily has to do with the 100th anniversary of the franchise. The timing is unquestionably right, but not just simply because this is the Maple Leafs centennial season. New management, a new coach, a new set of slogans, and a new hope. Never a better chance for yet another “new”, with a brand new crest.
As a fan base, we are eager for the future. Excited about having a true plan in place, a blueprint if you will. And though we have not celebrated the ultimate success in almost 50 years, it doesn’t mean we aren’t proud of our past. The players, the memories, the laughs and the heartbreaks, this logo isn’t running from the past. This jersey embraces the history while taking us forward into what we all expect to be the greatest stretch of Leafs hockey any of us have experienced. This is the crest Mitch Marner will wear. This is the sweater Nylander, Kapanen and other youth will don. This is the jersey our kids will pull over their head, and they will do it with great pride.
Brendan Shanahan is making a habit of getting things right. Releasing this logo for next season, the sharpness, the classiness, and what it will grow to represent….looks like Shanny and the Maple Leafs have done it right once again. My heart tells me when a Stanley Cup is hoisted next in Toronto, whoever is lifting it will have this emblem on the center of his chest.
Cheers Hubbers and Leafs Nation, to old memories and a new beginning.
Although the Toronto Maple Leafs are heading into their centennial season, the “Leaf” as we know it was born at the start of the 1926/27 season and has seen many variations over the years that instilled the history of this great organization. I must say that the current “cookie cutter” logo is one that I’ve disliked since the first day I cheered my team on and I am absolutely ecstatic that the day I’ve waited 30 years for has arrived. The unveil brings joy to me and brings out that inner child in me who would stay up late to watch hockey with my dad. This new logo is a true testament to how powerful the “Maple Leaf” brand is for its fan base and reminds us all why this is Canada’s team, thank you MLSE.
I was not alive during the 60’s nor the 70’s, I vaguely remember the early to mid 80’s but remember everything post 88-89. I can only guess and trust in what I have been told, but I can tell you one thing, respect for the crest was lost shortly after Ballard took over around here. There were sniffs of greatness between now and then. We remember and salivate over 93, we all adored the Quinn era. Ask your self this, besides the years mentioned above what else stands out. Nothing. A tease of a playoff in 2013? IT WAS 4-1. What this re-branding of the Maple Leafs crest means to me? How do I feel about it? I LOVE IT. Why? It is a sign of change. It is a sign of creating something new. It is a sign of nothing or no one being safe. I embrace it. Good riddance to what once was. Maybe this change is slow for some, but it is here. Change started with the off-loading of Kessel and has been verified by the change in the crest, our crest, a Canadian crest. It beats in us all, everyday. The Maple Leaf.
Fitting that a New Beginning was started with a win.
The new logo reminds me of when I was younger and watching the Leafs play in those classic third jerseys. Seeing players like Sundin, Roberts, and Cujo wear this brings back warm memories as a Leafs fan growing up. This new logo reminds me of that and symbolizes a fresh start for both the organization and it’s fan base. I’m glad with the way it turned out and look forward to seeing where it goes from here. Exciting times in Leaf Land that’s for sure.
The new Maple Leafs logo is astounding. It makes people remember the great times and history that the organization once had, and now hopes to get back to. I’m in love with the sleek and seemingly organized look. As soon as a Stamkos jersey becomes available, Brendan Shanahan can take my money.
Tonight Brendan Shanahan and company unveiled a new logo that has been long overdue. What I think fans will like about it, is it has captured a retro look that hearkens to more fruitful times but at the same time staying in the present and representing a new beginning. Personally, I am envious of the young men who will pull the new jersey over their head. So the question that begs answering, who will be the first player at the draft to wear it?
I love the new look. Its got an old/modern look to it. Sort of has the lettering of the present and the body of a glorious past. Overall, it’s represents a celebration of a 100 franchise years. Big things are coming in leafs land, it wont stop here!
It’s beautiful and perfect in every way. The Leafs are and forever will be Canada’s team. This classic Leaf design fully embodies the Canadian spirit while paying tribute to the Leafs of yesteryear. It reminds us fans of a time when the Maple Leaf represented virtue, excellence and a job well done. Surely, defeat will never rest lightly on the shoulders of the future men who don this sweater.
Uncle Otis (Marty)
This old Leafer would have preferred the classic double outline early 60’s crest for both its looks and most recent significance. I have long wanted the Leafs to adopt it and ditch the Ballard Leaf, but believed it was for naught knowing that the 60’s Leaf was already well saturated in retro circulation. One had to think the marketing department would want something unique and we all know why. So this, while a compromise, is a solid one. The look hearkens back to days of glory. It is classy, nostalgic and simple … but not in the corporate vein whatsoever.
Cheers to an excellent melding of prudent business and most fans desire to go Back to the Future.
While I’m sure this logo will grow on me, my immediate thought was that I disliked how uneven it looked. Without the outline, proportions seem way off and I find it aesthetically displeasing. I do however like the actual removal of the outline. The 60’s logo, while a classic, seemed overly busy with the use of the outline – and it seemed a tad crowded. In reading the explanation of the logo here it’s hard not to start to come around completely, which I know most will.
I may be nitpicking the logo too far, I am actually sure this is exactly what I am doing. It’s not just the Graphic Designer in me but its the fact that I fell in love with the “leaked mockup” of the logo that came out a few days ago. I thought maybe they went a bit too far with the new shape of the leaf compared to the 63/64 logo and the “leaked mockup” (see my points above). I understand why they did this as they explained in their history write up on the site. But I think there was other ways to go about it. Its something that will have to grow on me as I see it on a jersey and printed on material and merchandise. While it may not do it aesthetically for me at the moment, it does symbolize (hopefully) a break from a generation of failure that has followed the current crest since its inception.
I haven’t read all the info about the logo(yet), but the first thing that stood for me was the shade of blue. It just seems deeper to me. More than anything I love what the new logo represents. It’s a homage to the distant past glory days, but it’s also an end to an era, more importantly the start of a new one. We have a front office and a coach that appear to be set on returning this team to its rightful place in the league. They have changed the way they scout, draft, develop and play. They are dedicated to a rebuild.
The prospect cupboard has never been fuller, they already have a ton of picks for the upcoming draft and with tdl day around the corner they will certainly add more. The Marlies are Awesone! All of these positive changes are laying a foundation for future greatness.
Currently we’re 27th place team, but we the fans can see what’s going on. We can feel this rebuild is legit. Whether it takes another 2 or 3 seasons to become a contender we the fans can feel we are on the cusp of something great. A team we can be proud of.
The new logo will be the symbol of that pride.
Corporal Komarov (@Corporal Komarov)
Hola komrades! Yes am very like new logo. It are blue and white and also everything are spelt like good. Also but look is like old time logo got trimmed up and sexy. Like it were training with Gary Roberts. Probably this are because Stamkos. #Shanaplan
Also is bout same as logo on mine hardhat where background picture. #Corporaldamus
Keep up you good workings Hub Leafers, and kiitos!
The Logo explained here